Partner with GTM Vault to reach founders, CROs, and senior revenue operators actively evaluating GTM infrastructure, AI tooling, and execution systems every week.
1M+ annual views across GTM Vault properties
27,000+ subscribers and 47,450 followers
6,901 highly engaged readers who open at least half of every send
Audience concentrated in U.S. B2B SaaS and AI markets
Read by teams inside OpenAI, Anthropic, Google, xAI, Meta, Microsoft, NVIDIA, Amazon, SpaceX, and Perplexity, plus venture-backed startups globally
Sponsor GTM Vault to get your product in front of founders, CROs, and revenue leaders making infrastructure decisions every week.
Ranked #35 on Substack Rising for Business
Substack’s leaderboard of its fastest-growing paid publications in the category.
What GTM Vault Is
GTM Vault is an operator-led media platform for founders and senior go-to-market leaders building repeatable revenue systems. It covers how GTM actually works inside real companies. Tooling decisions, system design, execution trade-offs, organizational leverage.
Core channels: long-form GTM essays, a high-signal newsletter, podcast and video conversations with founders and operators, a curated perks bundle for Pro subscribers, and GTMVault.co as a permanent GTM knowledge base.
Our Media in Numbers
1M+ views across GTM Vault properties over the last 12 months.
Who Reads GTM Vault
This is a decision-making audience, not an awareness audience. Most subscribers are actively running GTM systems inside their companies, not reading for education.
The core segments: Founders and CEOs at Seed through Series C+ B2B and AI companies. CROs, VPs of Sales, and RevOps leaders. Senior operators responsible for tooling, systems, and execution. Buyers and internal champions evaluating GTM, data, and infrastructure tools.
6,901 readers sit in the actively engaged segment. That is roughly 25% of the list, opening at least half of every send.
Shared readership with operator-first publications
GTM Vault readers also read the publications below. A decision-making audience, not a general startup media audience.
Where the Audience Is
57% United States, across all 50 states. California leads at 19%, Texas at 8.4%, New York at 8.2%. The rest spans India, the UK, Canada, Australia, and 140+ countries in total. That distribution aligns with where B2B SaaS, AI, and venture-backed teams are headquartered.
Newsletter Placements
Every video placement runs the same way: your logo on screen for the full episode, a presented-by banner at the top and end of the newsletter, and a credit with link in the YouTube description. No scripted ad breaks.
Sponsored Newsletter: awareness and frequency. Presented-by banner at the top and end of a GTM Vault send, with a short sponsor message.
Sponsored Guest Post: narrative control when your category needs explaining. Long-form article your team writes, distributed to 27,000+ subscribers.
Sponsored Show Me Your Stack: proof your product works inside a real stack. Featured write-up plus video, published outside the paywall on Substack and YouTube.
Sponsored Podcast: durable recall that compounds with every replay. Full distribution across Substack, YouTube, Spotify, and all audio platforms.
Presented Episode: category authority for your executive. Your leader is the guest for a full episode, presented by your company. GTM Vault sets the questions and the episode is clearly labeled.
Sponsored Coffee Walk: premium association with founder-level access. Walking founder interview filmed on location, with sponsor credit carried across the trailer and every clip.
Promote Your GTM Product to Senior Operators
Partner with GTM Vault to reach 27,000+ founders, CROs, and revenue leaders making GTM infrastructure decisions inside AI-native and B2B companies. Limited monthly inventory: two Sponsored Podcast slots, one of which can be upgraded to a Presented Episode, two Sponsored Show Me Your Stack slots, one sponsor per Coffee Walk episode, and one written placement per week. No programmatic, no bundled placements.
How Partners Typically Start
Most sponsors go with the podcast, which lands best with our founder and revenue-leader audience. Newsletters, guest posts, and Show Me Your Stack features layer in for more surface area.
If you are unsure where to begin, we will recommend the simplest option based on your goals.
Transparency
All sponsorships are clearly disclosed
Sponsored content is reviewed before publishing
Core GTM Vault editorial content is never altered by sponsors
FAQ
How are sponsorships disclosed?
Every sponsored send includes a clear “Brought to you by” placement and sponsorship labeling. Sponsored posts are labeled at the top of the article and inside the newsletter.
What is the typical lead time?
It depends on the current booking calendar. Once you pick a format, we lock exact dates together. Newsletter-only placements can usually move faster.
Can I run a multi-send or series package?
Yes. Multi-send packages and paired newsletter + podcast bundles are available on request. Contact for pricing.
Who writes the copy?
For Sponsored Newsletter and Podcast placements, the partner supplies creative and a short sponsor message. For Guest Posts, the partner team authors the piece and we edit for clarity and audience fit.
What categories of products fit best?
GTM software, sales and revenue operations tooling, developer and AI infrastructure, data platforms, and B2B services selling into revenue teams. If you are unsure, send a note and we will tell you honestly.
Ready to Reach GTM Operators?
Limited monthly inventory: two Sponsored Podcast slots, one of which can be upgraded to a Presented Episode, two Sponsored Show Me Your Stack slots, one sponsor per Coffee Walk episode, and one written placement per week. Clear formats. Clear pricing on request. Tell us what you are launching or promoting and we will recommend the format that fits.
Last updated: August 2026
Audience data reflects Substack and YouTube analytics.