Reach the audience. Six formats across the newsletter, the podcast, and the video properties, with limited monthly inventory. Request the media pack for formats, pricing, and current availability.
Who Reads GTM Vault
This is a decision-making audience, not an awareness audience. Most subscribers are running GTM systems inside their companies rather than reading for education.
27,000+ subscribers and 47,450 followers across 155 countries. 1M+ views across GTM Vault properties over the last 12 months. 6,901 readers, roughly 25% of the list, open at least half of every send, and 10,672 opened at least one send in the last 30 days. A newsletter send draws 7,000 to 10,000 views; the top essays pass 10,000 within 72 hours. Each episode reaches about 10,000 readers and viewers within 30 days across the written breakdown, YouTube and audio.
55% of the audience is in the United States, across all 50 states. California leads at 19%, Texas at 8.4%, New York at 8.2%. The rest spans India, the UK, Canada, Australia, and 150+ countries in total. That distribution aligns with where B2B SaaS, AI, and venture-backed teams are headquartered.
The core segments: founders and CEOs at Seed through Series C+ B2B and AI companies, CROs and VPs of Sales and RevOps leaders, senior operators responsible for tooling and systems and execution, and the buyers and internal champions evaluating GTM, data, and infrastructure tools.
Read by teams inside OpenAI, Anthropic, Google, xAI, Meta, Microsoft, NVIDIA, Amazon, SpaceX and Perplexity.
Ranked #35 on Substack Rising for Business, Substack’s leaderboard of its fastest-growing paid publications in the category.
GTM Vault readers also read the publications below. A decision-making audience, not a general startup media audience.
Sponsorship
Past and current partners include ZoomInfo, which ran eight placements across a four-month partnership, and Primer, presenting sponsor of Show Me Your Stack 10.
Every video placement runs the same way. Your logo on screen for the full episode, a presented-by banner at the top and end of the episode newsletter, and a credit with link in the YouTube description. No scripted ad breaks.
Sponsored Newsletter. Presented-by banner at the top and end of a send, with a short sponsor message. The essay stays editorial. Best for awareness and frequency.
Sponsored Guest Post. Long-form article your team authors, distributed to the full list, edited for clarity and audience fit, clearly labeled sponsored. Best for narrative control when your category needs explaining.
Sponsored Show Me Your Stack. Featured write-up plus video, published outside the paywall on Substack and YouTube. Best for proof your product works inside a real stack.
Sponsored GTM Vault Podcast. Persistent on-screen credit across the whole episode and every replay, with full distribution across Substack, YouTube, Spotify, and all audio platforms. Best for durable recall that compounds with every replay.
Sponsored Coffee Walk. Walking founder interview filmed on location, with sponsor credit carried across the trailer and every clip. Best for premium association with founder-level access.
Presented Episode. Your executive is the guest for a full episode, presented by your company. GTM Vault sets the questions and the episode is clearly labeled. Best for category authority.
Monthly inventory. Two Sponsored GTM Vault Podcast slots, one of which can be upgraded to a Presented Episode. Two Sponsored Show Me Your Stack slots. One sponsor per Coffee Walk episode. One written placement per week. No programmatic placements.
Fit categories. GTM software, sales and revenue operations tooling, developer and AI infrastructure, data platforms, and B2B services selling into revenue teams. If you are unsure whether you fit, send a note and you will get an honest answer rather than a stretched one.
Where partners start. Most go with the podcast, which lands best with the founder and revenue-leader audience. Newsletters, guest posts, and Show Me Your Stack features layer in for more surface area. Lead time depends on the current booking calendar, and newsletter-only placements usually move faster. Partners who commit to four or more placements get a lower per-placement rate, priority scheduling, the option to align placements with specific themes or guests, and first right of renewal. The Presented Episode is capped at one a month and priced flat.
Disclosure. Every sponsored send carries a Brought to you by placement and sponsorship labeling, and sponsored posts are labeled at the top of the article and inside the newsletter. Content is reviewed with the partner before publishing. Editorial substance is never altered by sponsors.
The media pack covers every format, current pricing, and what is still open on the calendar.