Hey founder. Welcome back to the Vault.
Product-led growth (PLG) is more than a sign-up flow—it’s a mindset shift.
Your product becomes the primary driver of acquisition, conversion, and expansion.
GTM Vault
Chapter 5: Product-Led & Hybrid GTM
Chapter 5: Product-Led & Hybrid GTM
When to use PLG, reverse trials, and when to blend it with sales.
GTM Vault
Revenue architecture for AI-native GTM, from the operators who ran it. Three shows in one feed, hosted by Rick Koleta. The GTM Vault Podcast, every two weeks: founders and revenue leaders on why pipeline stops compounding and what they rebuilt. Show Me Your Stack, every two weeks: the GTM engineering show, where one GTM engineer or operator screen-shares the revenue system they built and names every tool in it. Coffee Walk, once a month: unscripted walks with founders who built $100M+ companies, filmed in Istanbul. Every episode is written up with its full transcript in the Library at pro.gtmvault.co/library, free, no sign-in, and every tool named is on The Stack Index at pro.gtmvault.co/stack.
Revenue architecture for AI-native GTM, from the operators who ran it. Three shows in one feed, hosted by Rick Koleta. The GTM Vault Podcast, every two weeks: founders and revenue leaders on why pipeline stops compounding and what they rebuilt. Show Me Your Stack, every two weeks: the GTM engineering show, where one GTM engineer or operator screen-shares the revenue system they built and names every tool in it. Coffee Walk, once a month: unscripted walks with founders who built $100M+ companies, filmed in Istanbul. Every episode is written up with its full transcript in the Library at pro.gtmvault.co/library, free, no sign-in, and every tool named is on The Stack Index at pro.gtmvault.co/stack.Authors
Recent Episodes
