Playback speed×Share postShare post at current timeShare from 0:000:00/Paid episodeThe full episode is only available to paid subscribers of GTM VaultSubscribe to watchChapter 5: Product-Led & Hybrid GTMWhen to use PLG, reverse trials, and when to blend it with sales.Rick KoletaMay 05, 2025∙ PaidShareHey founder. Welcome back to the Vault.Product-led growth (PLG) is more than a sign-up flow—it’s a mindset shift.Your product becomes the primary driver of acquisition, conversion, and expansion.Continue reading this post for free, courtesy of Rick Koleta.Claim my free postOr purchase a paid subscription.GTM VaultSubscribeAuthorsRick KoletaRecent PostsGTM 45 | The Feedback Loop Is the Missing Layer in Performance Marketing7 hrs ago • Rick KoletaGTM 44 | The Demo Layer Is Becoming Core GTM InfrastructureApr 19 • Rick KoletaGTM 43 | The Semantic Layer Is the Missing ArchitectureApr 5 • Rick KoletaGTM 42 | When Dashboards Divorce the P&LMar 22 • Rick KoletaGTM 41 | Revenue Activation Is ArchitectureMar 15 • Rick KoletaGTM 40 | Agentic Marketing Rewrites GTMFeb 15 • Rick KoletaGTM 39 | Debt Is a GTM Lever, Not a Last ResortFeb 8 • Rick KoletaGTM 38 | When Revenue Models Outgrow the Systems Running ThemFeb 1 • Rick Koleta