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The GTM Strategy Course: Build a Modern Revenue Engine

Ten chapters that install a modern revenue engine, from ICP and pricing through the AI-native workflows that execute the motion

If your GTM feels heavier or messier than it should, start here. Read by 26,000+ operators across 141 countries.

Ten video chapters, tactical worksheets, and field-tested frameworks for B2B SaaS founders.

How the Course Works

This is a systems-first GTM course designed to turn chaotic execution into a repeatable revenue engine.

  • Micro-lessons
    10 short video lessons under 6 minutes each, designed for fast learning and immediate application

  • Tactical worksheets
    Practical worksheets and decision frameworks to apply each chapter to your own GTM motion

  • Proven GTM frameworks
    Field-tested GTM frameworks pulled from 2 exits and 20+ SaaS teams scaled from zero to $20M ARR

You can start with Chapter 1 completely free. No signup tricks.

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What You’ll Achieve

  • Build a repeatable GTM motion from zero to traction

  • Craft a clear narrative that cuts through noise and drives action

  • Align your team on ICP, channels, and metrics that actually move the needle

  • Use AI-native workflows to remove busywork and increase execution speed

  • Move from founder-led selling to a real revenue engine without burning out


This course reflects how modern GTM works across SaaS, AI, and enterprise teams today.

Who This Is For

  • Founders building their first GTM motion

  • Early-stage teams trying to find product-channel fit

  • Operators stepping into revenue, growth, marketing, or RevOps roles

  • Teams serious about distribution, not just product


Course Chapters

▶ Start with Chapter 1 - free now

Define your ICP, motion, and metrics before you scale anything.

Automate content, prospecting, and workflows with lean, AI-native systems.

Go beyond surface-level tactics. Learn how to create consistent inbound and outbound demand.

Modernize your pipeline to convert faster and scale smarter.

Understand when PLG works, how to blend it with sales, and why hybrid is the new standard.

Measure the layer that matters at your stage, and retire the metrics that only look busy.

Position the product so it reads as the obvious choice, not one option among many.

Assemble the layers into one sequenced system, so the motion compounds instead of fragmenting.

Walk the concrete path to first revenue, and the structural traps that stall most founders before it.

What actually broke in the field, and the fixes that held.

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