GTM Vault

GTM Vault

Home
Podcast
Laws
Architecture
Applied Architecture
Advisory
GTM Course
Vault
About

GTM Engineering

The AI-Native Revenue Engine
Why Information Architecture, Not Execution Speed, Will Define Modern GTM
 • Rick Koleta
GTM Tool Spend by Growth Stage
Why premature tooling turns leverage into coordination cost
 • Rick Koleta
The Org Chart Is Dead
How AI-native execution is replacing roles, teams, and GTM handoffs
 • Rick Koleta
Agentic GTM Requires Systems, Not Smarter Agents
Why AI-first go-to-market only works when context, orchestration, and execution are designed together
 • Rick Koleta
AI Just Broke Your Pricing. Here’s How to Tell.
How AI rewrites cost physics, value creation, and the revenue architecture behind modern SaaS
 • Rick Koleta
Modern GTM Is Entering Phase 2: From Productivity to Intelligence
How to build a go-to-market system that doesn’t just automate work but compounds intelligence
 • Rick Koleta
In AI, GTM Is the Only Moat That Lasts
In a world of commoditized models, your only edge is motion that compounds
 • Rick Koleta
Scaling GTM Alignment Across Sales, Marketing, Product, and Success
How mid-market SaaS teams can turn experiments into momentum and align global GTM functions.
 • Rick Koleta
The Architecture of AI-Native GTM
Why the next $100M products won’t just ship AI features—they’ll build context engines.
 • Rick Koleta
The Omni-Stack Playbook: How Lovable Engineered $50M ARR Across 12 Channels
A stage-by-stage GTM system for pre-launch, activation, traction, and scale.
 • Rick Koleta
The GTM Debug Framework
Sales is the output. Debug the system, not the symptom.
 • Rick Koleta
AI Is Rewriting the GTM Org
Watch now (3 mins) | How modern startups are using AI to rethink roles, redesign teams, and scale faster than ever before.
 • Rick Koleta
2:45
© 2026 Rick Koleta · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture