GTM Vault

GTM Vault

Home
Podcast
Show Me Your Stack
The Doctrine
Sponsor
Work with Rick
About

GTM Playbooks

Why Tooling Got Faster and Reply Rates Got Worse
Four plays, twelve weeks, top-decile reply rates without a bigger stack
 • Rick Koleta
The Three Stages of AI-Native GTM
The gap between generating subject lines and running pipeline on autopilot is not a better model, it is a different architecture
 • Rick Koleta
You Scaled Before You Knew Where You Win
Why most B2B GTM systems break after Series A, and how premature scale turns learning into long-term drag
 • Rick Koleta
The New B2B GTM Playbook
How modern revenue teams design demand, read intent, and move beyond funnels
 • Rick Koleta
GTM Is Leadership Architecture
How Great Leaders Design Belief, Behavior, and Markets Before Proof Exists
 • Rick Koleta
Category Leadership Is Built. Not Launched.
How the Best Companies Design Markets, Not Products
 • Rick Koleta
The Smartest Growth Plays of 2025
The new systems and stories redefining how attention compounds in 2025.
 • Rick Koleta
Clip Farming: The 2025 Distribution Exploit for Founders
How today’s fastest-growing SaaS teams bend CAC down and scale narrative–market fit by running 100+ short-form experiments a week.
 • Rick Koleta
The Future of GTM Isn’t Bigger. It’s Smaller.
Why small, AI-native teams outsell giants — and the five paths you can take to join them.
 • Rick Koleta
The State of AI GTM - 2025 Edition
Three years after the AI Big Bang, the hype is over, the patterns are clear, and the winners are pulling ahead. Here’s the new GTM playbook.
 • Rick Koleta
15 Moats That Define Modern GTM Strategy
Stop competing on tactics. Start building durable advantages your competitors can’t touch.
 • Rick Koleta
The Customer Journey Playbook
Turn mapping into a GTM growth engine - from onboarding to expansion
 • Rick Koleta
© 2026 Rick Koleta · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture