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GTM Playbooks

AI-Native GTM Is a Sequencing Problem
The tools are not the problem. The order is.
 • Rick Koleta
The Claude-Powered Marketing Operating System Playbook
How to build the structured business context that makes AI useful for a marketing team
 • Rick Koleta
Why Tooling Got Faster and Reply Rates Got Worse
Four plays, twelve weeks, top-decile reply rates without a bigger stack
 • Rick Koleta
The Three Stages of AI-Native GTM
The gap between generating subject lines and running pipeline on autopilot is not a better model, it is a different architecture
 • Rick Koleta
You Scaled Before You Knew Where You Win
Why most B2B GTM systems break after Series A, and how premature scale turns learning into long-term drag
 • Rick Koleta
The New B2B GTM Playbook
How modern revenue teams design demand, read intent, and move beyond funnels
 • Rick Koleta
GTM Is Leadership Architecture
A Six Week Fellowship That Reframed How I Design Go To Market
 • Rick Koleta
Category Leadership Is Built. Not Launched.
How the Best Companies Design Markets, Not Products
 • Rick Koleta
The Smartest Growth Plays of 2025
The new systems and stories redefining how attention compounds in 2025.
 • Rick Koleta
Clip Farming: The 2025 Distribution Exploit for Founders
The 2025 growth exploit isn’t ads, funnels, or virality - it’s clip farming.
 • Rick Koleta
The Future of GTM Isn’t Bigger. It’s Smaller.
Why small, AI-native teams outsell giants — and the five paths you can take to join them.
 • Rick Koleta
The State of AI GTM - 2025 Edition
Three years in, the hype is over and the patterns are clear. The winners are building AI GTM systems with the highest switching costs in B2B — here's…
 • Rick Koleta
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