Revenue Architecture for B2B and AI Companies
About Rick
GTM Vault started as a side project.
I was running GTM Nights: in-person operator meetups in San Francisco where founders and revenue leaders would pressure-test frameworks and be honest about what was actually breaking. No decks. No sponsors. Just operators in a room trying to make sense of what was working.
The conversations kept circling the same problem. Most GTM advice assumes the company already has structure. It doesn’t. Founders were scaling motion before they had identity. Running outbound before they understood their ICP. Hiring sales before pricing made sense. The symptom list was different every time. The structural cause was almost always the same.
The podcast became the way to bring those conversations to a wider audience. The platform became the way to turn them into systems anyone could install.
I’ve spent my career building at the intersection of structure and scale: founding CreatorDen (acquired by Wesley Clover), leading growth at ArrowStream (scaled past $20M ARR, acquired by Buyers Edge), and working directly with venture-backed B2B and AI companies through RiteGTM to design and install these systems in-market.
GTM Vault is the system I wish had existed when I needed it.
GTM Vault
Trusted by 25,000+ operators across 139 countries. Read inside frontier AI labs and global technology companies including OpenAI, Anthropic, Meta, and Google.
GTM Vault installs revenue architecture inside modern B2B and AI companies moving from traction to structured scale.
It replaces fragmented GTM execution with coherent, compounding systems across positioning, pricing, motion design, RevOps, and AI-native workflows.
This is applied GTM engineering grounded in operator experience, not commentary.
How GTM Vault Works
GTM Vault operates across three layers:
Public research and podcast: Free frameworks, operator interviews, and weekly GTM analysis. No filler, no commentary.
Private revenue architecture inside Pro: Deep-system content, the GTM doctrine, 100+ frameworks, and templates for operators building at scale.
Direct advisory for teams installing systems: Selective, founder-led engagements for companies moving from reactive execution to predictable, compounding growth.
GTM Vault Pro
($100/year)
For operators building revenue systems, not consuming commentary.
Pro is the private revenue architecture layer inside GTM Vault.
Inside Pro:
1 Private GTM Engineering Blueprint Session (annual members only)
A working session to diagnose your primary GTM constraint and install a disciplined 90-day execution architecture across Marketing, Sales, and CS.
Advisory and Embedded GTM Architecture
For teams installing systems in real markets.
Revenue architecture engagements are founder-led and selective, focused on structural diagnosis and 90 day installation across marketing, sales, product, and customer success.
Select engagements only.
Community and Speaking
GTM Nights is the in-person operator meetup where GTM leaders pressure-test frameworks and execution in real markets.
I deliver keynotes and workshops on revenue architecture and AI-native GTM for founders, operators, and scaling teams.
TEDx Talk: On building durable systems after early-stage chaos: and why most founders confuse motion with progress.
For speaking invitations or launching a GTM Nights chapter, reach out to book a session.
Sponsorships
Selective partnerships aligned with revenue architecture principles. Media kit available upon request.
Work With Rick
If you are building a B2B or AI company and your GTM is producing activity without compound results, the architecture is the problem.
Start by reading the frameworks. If you want to install the system, the Advisory page is the place to begin.
