GTM Vault

GTM Vault

AI-Driven GTM

The New Architecture of GTM in the AI Era
10 Structural Shifts Defining How Modern Teams Grow
 • Rick Koleta
The Future of GTM Isn’t Bigger. It’s Smaller.
Why small, AI-native teams outsell giants — and the five paths you can take to join them.
 • Rick Koleta
The State of AI GTM - 2025 Edition
Three years in, the hype is over and the patterns are clear. The winners are building AI GTM systems with the highest switching costs in B2B — here's…
 • Rick Koleta
15 Moats That Define Modern GTM Strategy
Stop competing on tactics. Start building durable advantages your competitors can’t touch.
 • Rick Koleta
Agentic Marketing: The New GTM Architecture
Why autonomous AI agents are outperforming traditional funnels–and how modern teams are scaling without headcount.
 • Rick Koleta
The Hidden Growth Engine in AI Search
Why tracking AI-driven traffic is now table stakes
 • Rick Koleta
The Remote With Too Many Buttons
Why Modern GTM Is Breaking–and How Buyer-Centric Teams Win With Precision
 • Rick Koleta
In AI, GTM Is the Only Moat That Lasts
In a world of commoditized models, your only edge is motion that compounds
 • Rick Koleta
The Invisible Forces Shaping Your GTM Strategy
Not every GTM motion is driven by logic. Sometimes it's shaped by fear, tools, urgency—or trust. Here's how to spot the arc you're following.
 • Rick Koleta
Notes on AI, GTM, and the Companies We're Becoming
Reflections on how go-to-market is changing - and what smart operators are doing about it.
 • Rick Koleta
AI Won’t Replace You. But a Rep Who Uses It Will.
Forget full automation. The smartest GTM teams are blending AI with human insight to close faster, execute sharper, and build scalable systems.
 • Rick Koleta
3:58
Productivity, AI, and the Human Edge
A reflection for modern builders in a world of accelerating automation
 • Rick Koleta
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