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GTM 50 | The Next Buyer of Your Data Is Not a Person
Yoni Tserruya rebuilt Lusha for agents that query live, because a third of a static list is wrong by the time the last rep touches it
Sep 13
•
Rick Koleta
8
28:38
GTM 49 | Your Website Converts at 1 Percent Because It Was Built for Reading, Not Buying
Hao Sheng of expertise.ai watches 80 million clicks a month, and part of the traffic you are paying for is agents who will never fill out a form
Aug 30
•
Rick Koleta
4
1
45:29
GTM 48 | The Transcript Is the Commodity, the Context Is the Asset
Gorish Aggarwal spent 18 months building a context graph his better-funded competitors cannot copy, and now he says delete Gong
Aug 16
•
Rick Koleta
10
28:34
GTM 47 | Authentication Was Never the Hard Part
Why the identity stack tells you who logged in, and why that is the wrong question the moment an agent steps through the door
Jul 5
•
Rick Koleta
4
29:26
GTM 46 | Context Is GTM Infrastructure, Not a Tool Connector
Why connecting Claude to MCP servers fails the moment teams try to scale it, and what changes when context is built upstream of every agent
May 17
•
Rick Koleta
5
3
38:48
GTM 45 | The Feedback Loop Is the Missing Layer in Performance Marketing
Why most ad performance failures are not media problems, and what changes when creative, data, and iteration finally operate as one system
May 3
•
Rick Koleta
3
2
43:17
GTM 44 | The Demo Layer Is Becoming Core GTM Infrastructure
Why the sales demo is collapsing as an artifact, and what changes when the same asset runs across acquisition, conversion, onboarding, and expansion
Apr 19
•
Rick Koleta
4
3
31:36
GTM 43 | The Semantic Layer Is the Missing Architecture
Why most analytics fail before the first query runs, and what a governed definition layer changes about every metric downstream
Apr 5
•
Rick Koleta
49
4
29:00
GTM 42 | When Dashboards Divorce the P&L
Why GTM metrics break at scale, and the three-layer architecture that reconnects them to the P&L
Mar 22
•
Rick Koleta
4
3
19:11
GTM 41 | Revenue Activation Is Architecture
Why enablement never cracked revenue causation, and what must replace it
Mar 15
•
Rick Koleta
5
36:27
GTM 40 | Agentic Marketing Rewrites GTM
Why GTM is no longer a team structure, but an execution system
Feb 15
•
Rick Koleta
8
2
28:23
GTM 39 | Debt Is a GTM Lever, Not a Last Resort
Why disciplined capital design beats reactive fundraising
Feb 8
•
Rick Koleta
5
1
34:29
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