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SMYS 8 | The Browser Is the Interface Everyone Abandoned
Why chat manages intent but not state, and how Elliot O'Connor of Frontier puts Clay and MCPs one click from the rep
11 hrs ago
•
Rick Koleta
6
What Is a Revenue Architect?
The two definitions that rank are both people outside the company, and neither can change what they were hired to architect
Sep 7
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Rick Koleta
Revenue Architecture vs Revenue Operations
The boundary is not scope, it is which decisions you can reverse next quarter
Sep 7
•
Rick Koleta
The 8 Layers of a Modern Revenue System
Every published model disagrees on the count, and the count was never the argument
Sep 7
•
Rick Koleta
August 2026
GTM 49 | Your Website Converts at 1 Percent Because It Was Built for Reading, Not Buying
Hao Sheng of expertise.ai watches 80 million clicks a month, and part of the traffic you are paying for is agents who will never fill out a form
Aug 30
•
Rick Koleta
4
1
45:29
AI-Native GTM Is Not a Platform You Buy
The test is whether your reps have to adopt anything at all
Aug 20
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Rick Koleta
13
1
2
GTM 48 | The Transcript Is the Commodity, the Context Is the Asset
Gorish Aggarwal spent 18 months building a context graph his better-funded competitors cannot copy, and now he says delete Gong
Aug 16
•
Rick Koleta
10
28:34
SMYS 7 | Your Reps Should Never Meet Your Agents
Why rep adoption, not agent capability, is the real constraint on GTM automation, and how Angelo Quiambao hides seven layers of agents behind a checkbox…
Aug 11
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Rick Koleta
17
1
Production Was Never the Bottleneck
Nineteen days inside our own AI GTM machine
Aug 5
•
Rick Koleta
16
July 2026
GTM Is Not a Headcount Plan, It Is a System, and I Rebuilt Mine to Prove It
Twenty-one automated rails, one operator, and what it says about where revenue work is going
Jul 28
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Rick Koleta
27
1
GTM Vault Pro: Where Revenue Architecture Gets Installed
The free publication explains the architecture. Pro is the annual membership that installs it: the Doctrine archive, the ten-chapter GTM Strategy…
Jul 27
•
Rick Koleta
3
Why AI SDRs Failed
The category promised to replace the rep, and what it replaced was the spam filter's patience
Jul 21
•
Rick Koleta
14
2
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