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SMYS 6 | From Five Hours in Clay to Forty Minutes in a Terminal: Outbound Run by Claude Code
Why campaign creation speed, not sending capacity, is the new outbound constraint, and how Tim Scheuer ships split tests across 220 inboxes by prompting…
Jun 14
•
Rick Koleta
3
1
You Can't Scale a Backlog
The difference between 62 plays and the infrastructure to run them
Jun 7
•
Rick Koleta
7
1
You're Building the Wrong Moat
AI collapsed the cost of copying your product and the moat moved to distribution before most GTM teams noticed
Jun 3
•
Rick Koleta
8
1
May 2026
SMYS 5 | From Account List to Monitoring Universe: Building the Prioritization Layer
Why the scored list is not the outbound trigger, and how Umar Farooq Adam built the scoring, monitoring, and signal architecture that finds the right…
May 26
•
Rick Koleta
3
2
Your Skills Are Not a Stack
The Skill Stack, and why composition compounds where isolation does not
May 20
•
Rick Koleta
3
1
GTM 46 | Context Is GTM Infrastructure, Not a Tool Connector
Why connecting Claude to MCP servers fails the moment teams try to scale it, and what changes when context is built upstream of every agent
May 17
•
Rick Koleta
5
3
38:48
Retire the Channel That Built You
Channel Drag, and the channel mix you have to retire to grow
May 13
•
Rick Koleta
4
1
The Claude-Powered Marketing Operating System Playbook
How to build the structured business context that makes AI useful for a marketing team
May 10
•
Rick Koleta
9
1
Best of GTM Vault
The pieces operators come back to, cite in their own work, and send to their teams, organized by the problem you are trying to solve
May 7
•
Rick Koleta
5
GTM 45 | The Feedback Loop Is the Missing Layer in Performance Marketing
Why most ad performance failures are not media problems, and what changes when creative, data, and iteration finally operate as one system
May 3
•
Rick Koleta
3
2
43:17
April 2026
Why Tooling Got Faster and Reply Rates Got Worse
Four plays, twelve weeks, top-decile reply rates without a bigger stack
Apr 29
•
Rick Koleta
9
1
SMYS 4 | From Win List to Win-Loss Gap: Building the Propensity Layer
Why Jai Toor stopped running signal work on wins alone and built a Claude Code workflow on the win-loss gap, compressing a month and $2,000 into 30…
Apr 26
•
Rick Koleta
7
1
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