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GTM Is Not a Headcount Plan, It Is a System, and I Rebuilt Mine to Prove It
Twenty-one automated rails, one operator, and what it says about where revenue work is going
Jul 28
•
Rick Koleta
24
1
GTM Vault Pro: Where Revenue Architecture Gets Installed
GTM Vault Pro is the annual membership that installs revenue architecture: the Doctrine archive, the GTM Strategy Course, and a private Blueprint…
Jul 27
•
Rick Koleta
3
Why AI SDRs Failed
The first wave optimized volume instead of reasoning. Four structural failures, the taxonomy that survived, and how to evaluate agentic sales tools now.
Jul 21
•
Rick Koleta
12
2
What Is Revenue Architecture?
The structural design of a company's revenue system: positioning, pricing, motion design, RevOps, and AI-native workflows, and the order they get built…
Jul 20
•
Rick Koleta
1
1
AI-Native GTM Is a Sequencing Problem
The tools are not the problem. The order is.
Jul 9
•
Rick Koleta
3
1
GTM 47 | Authentication Was Never the Hard Part
Why the identity stack tells you who logged in, and why that is the wrong question the moment an agent steps through the door
Jul 5
•
Rick Koleta
4
29:26
June 2026
SMYS 6 | From Five Hours in Clay to Forty Minutes in a Terminal: Outbound Run by Claude Code
Why campaign creation speed, not sending capacity, is the new outbound constraint, and how Tim Scheuer ships split tests across 220 inboxes by prompting…
Jun 14
•
Rick Koleta
3
1
You Can't Scale a Backlog
The difference between 62 plays and the infrastructure to run them
Jun 7
•
Rick Koleta
7
1
You're Building the Wrong Moat
AI collapsed the cost of copying your product and the moat moved to distribution before most GTM teams noticed
Jun 3
•
Rick Koleta
9
1
May 2026
SMYS 5 | From Account List to Monitoring Universe: Building the Prioritization Layer
Why the scored list is not the outbound trigger, and how Umar Farooq Adam built the scoring, monitoring, and signal architecture that finds the right…
May 26
•
Rick Koleta
3
2
Your Skills Are Not a Stack
The Skill Stack, and why composition compounds where isolation does not
May 20
•
Rick Koleta
3
1
GTM 46 | Context Is GTM Infrastructure, Not a Tool Connector
Why connecting Claude to MCP servers fails the moment teams try to scale it, and what changes when context is built upstream of every agent
May 17
•
Rick Koleta
5
3
38:48
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