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GTM 45 | The Feedback Loop Is the Missing Layer in Performance Marketing
Why most ad performance failures are not media problems, and what changes when creative, data, and iteration finally operate as one system
7 hrs ago
•
Rick Koleta
3
1
43:17
April 2026
Why Tooling Got Faster and Reply Rates Got Worse
Four plays, twelve weeks, top-decile reply rates without a bigger stack
Apr 29
•
Rick Koleta
7
1
SMYS 4 | From Win List to Win-Loss Gap: Building the Propensity Layer
Why Jai Toor stopped running signal work on wins alone and built a Claude Code workflow on the win-loss gap, compressing a month and $2,000 into 30…
Apr 26
•
Rick Koleta
7
1
The Context Layer Is Becoming the Operating System of AI-Native GTM
Why MCPs are closing the fragmentation tax underneath the modern stack, and what changes when context carries across every agent, tool, and motion
Apr 23
•
Rick Koleta
7
1
GTM 44 | The Demo Layer Is Becoming Core GTM Infrastructure
Why the sales demo is collapsing as an artifact, and what changes when the same asset runs across acquisition, conversion, onboarding, and expansion
Apr 19
•
Rick Koleta
4
3
31:36
SMYS 3 | From Clay Tables to Intent HQ: Building the BDR Action Layer
Why Garrett Wolfe stopped trying to fix BDR prospecting inside the CRM and built a Claude Code action layer on top of it, the system behind $15M in…
Apr 14
•
Rick Koleta
40
2
The 41-Point Gap That Vertical AI Is Built to Close
83% of enterprises deployed AI. 42% of mid-market has. The gap between them is the biggest GTM opportunity in a decade.
Apr 9
•
Rick Koleta
42
1
SMYS 2 | MCPs vs APIs in a Production Enrichment Pipeline
Alexander Shartsis walks through Skyp's twelve-MCP Claude Code setup and why the production pipeline drops to direct APIs when volume and cost matter
Apr 7
•
Rick Koleta
40
2
GTM 43 | The Semantic Layer Is the Missing Architecture
Why most analytics fail before the first query runs, and what a governed definition layer changes about every metric downstream
Apr 5
•
Rick Koleta
49
4
29:00
When the Buyer Is a Machine, Every Layer Breaks
Agent-led purchasing does not change your pricing page, it restructures every layer of the revenue architecture underneath it
Apr 3
•
Rick Koleta
29
1
SMYS 1 | Review Intelligence as a GTM Signal Layer
How Vinayak Mishra built a five-tool pipeline to extract buying signals from restaurant reviews for Slang AI
Apr 2
•
Rick Koleta
38
2
Start Here: The GTM Vault Guide
Where to start based on what you are trying to fix
Apr 1
•
Rick Koleta
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