GTM Vault

GTM Vault

The Lean GTM Stack Is Missing Its Record Layer
Fewer tools is the right instinct, and the record shows where it breaks
 • Rick Koleta
GTM Vault MCP: Every GTM Answer in Claude, Backed by an Operator
Your AI gives GTM advice nobody has run, so I put the operators who ran it inside Claude
 • Rick Koleta
GTM 54 | Salesforce Orgs Do Not Break, They Accumulate
Jelle van Geuns, founder and CEO at Cirra AI
 • Rick Koleta
38:45
SMYS 10 | The Expensive Campaign Is the One You Never Ran
Why the price of a test, not the price of a click, is the constraint Riley Timmins rebuilt his stack around
 • Rick Koleta
27:00
What Is a GTM Engineer?
The definition, what the role replaces, and what the ones on the record build
 • Rick Koleta
What Is Sequencing in Go-to-Market?
Why the order you build a revenue system in decides more than the tools you buy
 • Rick Koleta
GTM 53 | Stacked Signals Generate 19x the Pipeline
Christian Kletzl, co-founder and CEO at UserGems
 • Rick Koleta
47:24
Coffee Walk 1 | We Left Billions on the Table by Staying in One Country
Barbaros Ozbugutu, co-founder of iyzico and Donnerstag.ai
 • Rick Koleta
51:52
Clay Won the Layer, Not the Interface
Seven operators, no displaced incumbent, and the front door that is already moving
 • Rick Koleta
SMYS 9 | The First Thing a Signal Agent Does Is Throw Signal Away
Why deletion, not enrichment, is the first step, and how Michael Bartimer of Clarify scores a signup on seven signals out of 100
 • Rick Koleta
19:12

September 2026

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