Start Here: The GTM Vault Guide
Where to start based on what you are trying to fix
GTM Vault is a structural breakdown of how revenue architecture works, why it breaks, and how to rebuild it. Eight Foundational Laws. Dozens of architecture posts. A podcast. A video series showing production GTM stacks on screen. A full GTM strategy course.
There is a lot of material. This page tells you where to start.
If Your GTM System Is Broken and You Do Not Know Why
Start with the Foundational Laws. These are the structural rules that govern how go-to-market systems compound or collapse. They are written in sequence, each one building on the previous.
The Revenue Architecture Map. Read this first. It defines the eight structural layers that determine whether GTM compounds or collapses. Every other piece of content on this publication references these layers.
If You Are Building or Rebuilding GTM Infrastructure
Start with the Architecture section. These posts go deep on specific structural problems: org design, pricing, tool spend, information architecture, agentic systems.
The New GTM Org. Why five people and an agent stack now outperform fifteen-person teams.
The AI-Native Revenue Engine. Why information architecture, not execution speed, defines modern GTM.
GTM Tool Spend by Growth Stage. Why premature tooling turns leverage into coordination cost.
The Org Chart Is Dead. How AI-native execution is replacing roles, teams, and handoffs.
Agentic GTM Requires Systems, Not Smarter Agents. Why AI-first go-to-market only works when context, orchestration, and execution are designed together.
These can be read in any order. Each one is a standalone architecture breakdown of a specific GTM subsystem.
If You Want to See What Production GTM Looks Like
Start with Show Me Your Stack. This is a weekly video series where one GTM engineer per episode walks through their actual workflows on screen. No theory. No slides. Just the stack in production.
GTM Engineer Series: Show Me Your Stack. The series announcement. Read this for the format and what to expect.
Review Intelligence as a GTM Signal Layer (paid). Episode 1. Vinayak Mishra builds a five-tool pipeline (Clay, Serper, Apify, n8n, Claude) to extract buying signals from restaurant reviews for Slang AI. The written breakdown maps the build to the Revenue Architecture layers.
Video episodes go live on YouTube. Written architectural breakdowns publish here for paid subscribers.
If You Want the Full System in One Place
Start with the GTM Strategy Course: Build a Modern Revenue Engine. A ten-chapter course that walks through the complete GTM system from ICP definition through execution architecture. This is the most structured path through the material.
If You Want Thought Leadership on GTM Architecture
Start with the GTM Vault Podcast. Long-form episodes on pricing, metrics, agentic marketing, revenue activation, and the structural shifts rewriting how GTM operates. Episodes are standalone. Start with whatever title matches the problem you are working on.
If You Want Applied Frameworks
Start with the Applied Architecture section. These are specific, implementable frameworks built on the structural theory from the Laws and Architecture sections.
The Three Stages of AI-Native GTM. The gap between generating subject lines and running pipeline on autopilot is not a better model. It is three distinct architectural stages.
The 90-Day GTM Blueprint. Stop diagnosing symptoms, install revenue architecture.
The New B2B GTM Playbook. How modern revenue teams design demand, read intent, and move beyond funnels.
You Scaled Before You Knew Where You Win. Why most B2B GTM systems break after Series A.
The Reading Order That Covers Everything
For readers who want the complete path:
The Foundational Laws, starting with The Revenue Architecture Map (the structural foundation and theory)
The GTM Strategy Course (the system)
The Architecture section (deep dives on subsystems)
Applied Architecture (frameworks you can implement)
Show Me Your Stack (watch real operators build against the architecture)
The Podcast (ongoing thought leadership)
You do not need to read everything. Start with the section that matches the problem in front of you. The architecture will connect the rest.
What Paid Subscribers Get
Free posts cover the Foundational Laws, the Architecture section, Show Me Your Stack video episodes on YouTube, and the GTM Vault Podcast. That is the structural theory.
Paid subscribers get the implementation layer: written architectural breakdowns for every Show Me Your Stack episode mapping each build back to the Revenue Architecture, the full Applied Architecture library, the GTM Strategy Course, and access to the private revenue architecture content that does not publish on the free tier.
About Rick Koleta
Rick Koleta is the founder of GTM Vault and RiteGTM. He has spent the last decade building, breaking, and rebuilding go-to-market systems across B2B SaaS, helping companies diagnose structural revenue problems and architect systems that compound. GTM Vault is where the architecture gets published. RiteGTM is where it gets implemented.
He also hosts the GTM Vault Podcast and the Show Me Your Stack video series, and runs GTM Nights, a live community where operators pressure test GTM thinking in real time.
Last Updated: April 1st, 2026