GTM Vault

GTM Vault

GTM Architecture

What Is Sequencing in Go-to-Market?
Why the order you build a revenue system in decides more than the tools you buy
 • Rick Koleta
Clay Won the Layer, Not the Interface
Seven operators, no displaced incumbent, and the front door that is already moving
 • Rick Koleta
A Tool List Cannot Tell You What to Build First
The Stack Index places every GTM tool operators named on GTM Vault on the layer of revenue architecture it serves
 • Rick Koleta
What Is a Revenue Architect?
The two definitions that rank are both people outside the company, and neither can change what they were hired to architect
 • Rick Koleta
Revenue Architecture vs Revenue Operations
The boundary is not scope, it is which decisions you can reverse next quarter
 • Rick Koleta
The 8 Layers of a Modern Revenue System
Every published model disagrees on the count, and the count was never the argument
 • Rick Koleta
AI-Native GTM Is Not a Platform You Buy
The test is whether your reps have to adopt anything at all
 • Rick Koleta
Production Was Never the Bottleneck
Nineteen days inside our own AI GTM machine
 • Rick Koleta
GTM Is Not a Headcount Plan, It Is a System, and I Rebuilt Mine to Prove It
Twenty-one automated rails, one operator, and what it says about where revenue work is going
 • Rick Koleta
Why AI SDRs Failed
The category promised to replace the rep, and what it replaced was the spam filter's patience
 • Rick Koleta
What Is Revenue Architecture?
The definition, the eight layers, and why the order you build in matters more than the tools you buy
 • Rick Koleta
You Can't Scale a Backlog
The difference between 62 plays and the infrastructure to run them
 • Rick Koleta
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