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GTM Architecture
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What Is a Revenue Architect?
The two definitions that rank are both people outside the company, and neither can change what they were hired to architect
15 hrs ago
•
Rick Koleta
Revenue Architecture vs Revenue Operations
The boundary is not scope, it is which decisions you can reverse next quarter
16 hrs ago
•
Rick Koleta
The 8 Layers of a Modern Revenue System
Every published model disagrees on the count, and the count was never the argument
16 hrs ago
•
Rick Koleta
AI-Native GTM Is Not a Platform You Buy
The test is whether your reps have to adopt anything at all
Aug 20
•
Rick Koleta
13
1
2
Production Was Never the Bottleneck
Nineteen days inside our own AI GTM machine
Aug 5
•
Rick Koleta
16
GTM Is Not a Headcount Plan, It Is a System, and I Rebuilt Mine to Prove It
Twenty-one automated rails, one operator, and what it says about where revenue work is going
Jul 28
•
Rick Koleta
27
1
Why AI SDRs Failed
The category promised to replace the rep, and what it replaced was the spam filter's patience
Jul 21
•
Rick Koleta
13
2
What Is Revenue Architecture?
The definition, the eight layers, and why the order you build in matters more than the tools you buy
Jul 20
•
Rick Koleta
1
1
You Can't Scale a Backlog
The difference between 62 plays and the infrastructure to run them
Jun 7
•
Rick Koleta
7
1
You're Building the Wrong Moat
AI collapsed the cost of copying your product and the moat moved to distribution before most GTM teams noticed
Jun 3
•
Rick Koleta
9
1
Your Skills Are Not a Stack
The Skill Stack, and why composition compounds where isolation does not
May 20
•
Rick Koleta
3
1
Retire the Channel That Built You
Channel Drag, and the channel mix you have to retire to grow
May 13
•
Rick Koleta
4
1
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