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The structural frameworks behind modern revenue, delivered weekly. Read inside OpenAI, Anthropic, Meta, and Google. 27,000+ founders and revenue leaders.

The GTM Vault Podcast

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28:38
GTM 50 | The Next Buyer of Your Data Is Not a Person
Yoni Tserruya rebuilt Lusha for agents that query live, because a third of a static list is wrong by the time the last rep touches it
 • Rick Koleta
45:29
GTM 49 | Your Website Converts at 1 Percent Because It Was Built for Reading, Not Buying
Hao Sheng of expertise.ai watches 80 million clicks a month, and part of the traffic you are paying for is agents who will never fill out a form
 • Rick Koleta
28:34
GTM 48 | The Transcript Is the Commodity, the Context Is the Asset
Gorish Aggarwal spent 18 months building a context graph his better-funded competitors cannot copy, and now he says delete Gong
 • Rick Koleta
29:26
GTM 47 | Authentication Was Never the Hard Part
Why the identity stack tells you who logged in, and why that is the wrong question the moment an agent steps through the door
 • Rick Koleta
38:48
GTM 46 | Context Is GTM Infrastructure, Not a Tool Connector
Why connecting Claude to MCP servers fails the moment teams try to scale it, and what changes when context is built upstream of every agent
 • Rick Koleta
43:17
GTM 45 | The Feedback Loop Is the Missing Layer in Performance Marketing
Why most ad performance failures are not media problems, and what changes when creative, data, and iteration finally operate as one system
 • Rick Koleta
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Revenue architecture for AI-native GTM. Operator podcasts, GTM engineering breakdowns, and the structural frameworks behind modern revenue. Read by 27,000+ operators in 140+ countries, inside OpenAI, Anthropic, Meta, and Google.
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